The ultimate goal of customer service is to meet – or exceed – customer expectations. But how can we know what every customer wants when expectations vary from customer to customer? We could ask customers, individually or as a group, what they want. But sometimes it’s smarter (and more economical) to anticipate what your customers want. After all, they probably have better things to do than educate you in the basics of customer service.
Can you define the hallmarks of quality service and products? Here are five suggestions to keep in mind.