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London, North |

Professional Advantage

Business Development skills for Professional Services practitioners & partners

How do you develop a successful practice?

Marketing and advertising rarely bring enough new clients on their own. Exceptional service also doesn't guarantee enough referrals for steady and sustained growth.

As practitioner you are best placed to identify and bring in new clients and opportunities but need to do so in a manner which natural and appropriate for the culture of the firm. Professional Advantage brings the processes and skills that are needed 

This program recognises the unique market that you find yourself in

Your business operates strong systems and processes but is your business development as structured? 


We integrate the same organisational, analytical, and communication skills required by your profession into effective processes and systems to identify, qualify, and develop new business opportunities.

"Selling" IS respectable when conducted correctly and intelligently. We will show you how  to succeed without resorting to high-pressure, cost-justified, feature/benefit laden presentations or trying to "close the deal."

The program

A 12 month 'light touch' program that over time will provide you with the confidence and skills to identify and bring in new business in a manner that is gentle but effective.

A sales book especially for professional service providers

Authors and Sandler trainers Chuck and Evan Polin discuss their latest book, Selling Professional Services The Sandler Way, and how Sandler's principles can have a major impact on practice development.

Must-have information for law firm partners and other professional service providers. 

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.